BLACK ENTERPRISE EXISTS TO INSPIRE, EMBOLDEN, AND EMPOWER OUR COMMUNITY TO EMBARK ON THE LIFETIME JOURNEY FROM AMBITION TO ACHIEVEMENT
BLACK ENTERPRISE is a solutions-oriented multimedia company with a historic and current mandate to create instructional and inspirational content for an affluent, educated, and engaged audience of African Americans.
BE…REACHES.TOUCHES.
REFLECTS.CONNECTS.
AUDIENCE REACH
Black-owned since its inception in 1970, BLACK ENTERPRISE is the most trusted Black digital media brand that has given value and presence to the voices of African Americans while providing vital information and guidance for entrepreneurs and professionals to pivot during challenging times,
design innovative strategies, and identify new opportunities for reinvention and advancement.
18.8M
Digital & Social Monthly Uniques
13M
BlackEnterprise.com Page Views
2.5 Million
Social Media Followers
851K
779K
330K
266K
39K
217K
Daily Newsletter Subscribers
33.39%
Total Open Rate
209K
Sponsored Email Subscribers
33.89%
Total Open Rate
AUDIENCE DEMOGRAPHICS
The BLACK ENTERPRISE audience is highly engaged with our core content across multiple platforms and is actively stimulated by the resources, information, and inspiration we share tailored from the black perspective.
AGE
25—34:
35—44:
45—54:
WEBSITE
7.9%
14.19%
20%
SOCIAL
21.1%
35.8%
24.9%
GENDER
Women
Men
WEBSITE
68.3%
31.7%
SOCIAL
62.7%
37.2%
HHI Over $100K | 53.2%
Employment (FT/PT) | 59%
Student (FT/PT) | 11.5%
Homeownership | 67.4%
Children in Home | 28.5%
Marital Status | 49.5%
AUDIENCE INTERESTS
The BLACK ENTERPRISE audience is serious about success and depends on our expertise and recognizes that our coverage is about their lives, their challenges, and their aspirations. They are business owners, tastemakers, and influencers.
Business Owners | 35.7% (254 Index)
Interest in Financial Products | 79.5% (175 Index)
Interest in Auto Purchase | 27% (187 Index)
Interest in Travel | 94.5% (148 Index)
Interest in Personal Care/Beauty | 82.8% (173 Index)
Interest in Wellness | 48.4% (200 Index)
PODCASTS & VIDEO SERIES:
CONTENT BY & FOR THE PEOPLE
Our weekly and by-monthly interviews and discussions with celebrities, executives, founders, and change makers cover a wide variety of topics of particular interest to the AA community.
EXPERIENCES: CONNECT FACE-TO-FACE
6.3K
Attendees227M
Impressions
CUSTOM –BRANDED CONTENT: AUTHENTIC CONNECTIONS
We look forward to working with our marketing partners on unprecedented integrated marketing solutions to drive your business goals and communication strategies.
DIGITAL ADS.
CUSTOMIZED ARTICLES.
INTERVIEWS.
PODCASTS.
SOCIAL SERIES.
LIVE BROADCASTS
PAST & CURRENT PARTNERS
Our weekly and by-monthly interviews and discussions with celebrities, executives, founders, and change makers cover a wide variety of topics of particular interest to the AA community.
JANUARY
MLK Month
FEBRUARY
Black History Month
MARCH
Women’s History Month
JULY
Health is Wealth
AUGUST
Black Business Month
SEPTEMBER
Keys to Wealth
APRIL
Wealth Building Month
MAY
Retirement Fundamentals
JUNE
Juneteenth
OCTOBER
HBCU
NOVEMBER
Black Men
DECEMBER
Holiday Gift Guide
CONTACT
KYLE ALLMAN
SVP/National Director, Multimedia Sales
212-886-9507
allmank@blackenterprise.com
JUSTIN BARTON
SVP/Digital Strategy, Partnerships & Programmatic Sales
516-967-0895
bartonj@blackenterprise.com